In 2021 we started working with RawKingdom on this exciting artist. Our role was to develop her industry brand, build the right team and create a highly effective digital marketing strategy. Leveraging our network and contacts, we achieved excellent results at radio with multiple plays across:
We have many pre-qualified creatives in our network and we were able to creatively match-make Blaze with a relevant video director to create her music video for 'Broken Hearted Or What?'. The track has gone on to achieve over 140,000 views!
With a keen focus on Spotify follower growth (a key driver for editorial placement) we used targeted Facebook conversion advertising to drive relevant audiences to Spotify. This resulted in 5 Spotify editorial placements including Misfits 2.0.