We can help you to build a successful fan growth strategy using a number of proven tools and marketing concepts including the fan funnel method.

Define your target audience

Determine who your music appeals to and who your ideal fan is. This will help you tailor your messaging and target your marketing efforts to the right people.

Create a lead magnet

Offer something of value to potential fans in exchange for their email address. This could be a free download of a song, access to exclusive content, or a chance to win tickets to a show.

Build a landing page

Create a page on your website where potential fans can sign up for your lead magnet. Make sure the page is optimised for conversions, with clear and compelling copy, a strong call-to-action, and an easy-to-use form.

Drive new fans to your landing page

Use a variety of marketing channels to drive traffic to your landing page. This could include social media advertising, content marketing, email marketing, and influencer outreach.

Nurture your audience

Once you've captured a potential fan's email address, it's important to keep in touch with them and provide them with value. Send them regular updates about your music, offer exclusive content, and engage with them on social media.

Convert engagement into fans

As your relationship with your new fans deepens, you can start to promote your music more heavily and encourage them to become paying fans. Offer them early access to new releases, exclusive merchandise, and special fan experiences.

Measure and optimise

Track your metrics to see what's working and what's not. Use this data to optimise your marketing efforts and improve your results over time.

We know how hard it is to build fanbases and create a sustainable music career. Our tried and tested methods have unlocked 1000s of new fans for artists of all genres, enabling sales of merchandise and live tickets.