Promoting your music on Spotify, Apple, Amazon and other streaming platforms is important for several reasons:

Reach new fans

Spotify alone has over 356 million active monthly users worldwide, making it one of the largest music streaming platforms. By promoting your music on Spotify, Apple and Amazon you have the opportunity to reach a vast audience that you may not have access to through other channels.

Increase streams and followers

More streams and followers across the DSPs can lead to greater visibility and recognition for your music. This can help increase your chances of being discovered by curators, playlisters, and new audiences.

Useful Audience data

Spotify, Apple and Amazon provide a wealth of data about your audience, including demographics, location, and listening habits. This information can help you understand your audience better and tailor your marketing efforts and promotions to reach them more effectively.

Build your brand

By promoting your music on streaming platforms, you can build your brand and establish yourself as a serious artist. Consistently promoting your music can help you gain credibility, get signed and achieve editorial placements across Apple, Amazon and Spotify!

In Conclusion

Promoting your music on streaming platforms is essential for any artist who wants to reach a wider audience, increase their streams and followers, and build their brand in the music industry. However, it is VITALLY important that you promote your releases using the latest industry best practices to avoid fake streams, automated plays and playlist bots.