Blinding Talent was founded by Mark Adams - built on 28 years of hands-on experience at the heart of the UK music and media industry, including as Director of Music Programming at Channel 4 across the Bauer Media network.
We work with independent artists across the UK, North America, Europe and Australia - providing artist development and digital marketing that gives them access to the kind of strategic thinking, platform expertise and industry relationships that used to be available only to signed acts.
Mark has contributed to campaigns and strategic direction across artist, management and label teams including:
Dua Lipa · Ed Sheeran · Anne Marie · George Ezra · Rag'n'Bone Man · Tom Grennan · Years & Years · Pink · All Time Low · My Chemical Romance and more!
Tailored 1:1 strategic guidance with Mark Adams. Covering brand identity, release strategy, audience building, industry positioning and long-term career planning. The kind of thinking that most independent artists only access after signing to a label.
Managed campaigns across Spotify, Meta, TikTok and YouTube - built around your release schedule and designed to turn casual listeners into long-term fans. We handle editorial pitching, paid advertising, platform optimisation and algorithm activation so you can focus on the music.
THE CAREER
Mark Adams spent nearly three decades working at the heart of the UK music and media industry. As Director of Music Programming at Channel 4 - following the network's acquisition of The Box's television channels - and across the Bauer Media network, he worked at the senior level of UK broadcasting during the period that shaped how a generation of fans discovered and consumed music.
THE FIRSTS
In 2015, Mark launched the Official YouTube Chart in partnership with YouTube - the first chart of its kind. A year later he launched Spotify's first ever Streaming Chart, helping to establish streaming data as a central metric in the music industry at a time when the shift from physical sales to streaming was still unfolding. These were industry firsts that still stand as landmarks.
WHY BLINDING TALENT
In 2020, Mark founded Blinding Talent on a single belief: that independent artists deserve access to the same quality of strategic thinking, industry knowledge and digital marketing expertise as signed acts - without giving up their ownership or creative control.
"This industry can feel very ringfenced, leaving independent artists on the outside. Everything Blinding Talent does is about helping artists access knowledge that isn't readily available to them." - Mark Adams
Blinding Talent works with a deliberately small number of artists at any one time. Every artist development engagement is led personally by Mark. Every digital marketing campaign is managed by specialists with real industry experience — not automated or outsourced.
THE QUALIFICATION
Mark is a certified artist manager through the Music Managers Forum - the UK's leading professional body for artist management. The MMF qualification covers the full breadth of artist management practice: contracts, royalties, touring economics, mental health, publishing, sync and long-term career strategy.
Mark is one of a small number of people in the UK to combine senior broadcasting credentials with a formal artist management qualification - bringing together 28 years of industry experience and the professional framework to apply it on behalf of independent artists.
"No way you can have a Top 40 hit these days without a sizeable TikTok moment"
"Find your unicorn songs. Songs penetrate regardless of where they come from"
"One Direction, Simon Cowell and Prince - the truth about building pop fame"
"I created the harmonica part on Karma Chameleon in under 30 minutes"
Blinding Talent is a UK music industry consultancy founded by Mark Adams in 2020. It offers artist development and digital marketing for independent artists across the UK and internationally - built on the belief that independent artists deserve access to the same quality of strategic support as signed acts, without giving up ownership or creative control.
Mark Adams is the founder and CEO of Blinding Talent. He has 28 years of experience in music, radio and television, including serving as Director of Music Programming at Channel 4 across the Bauer Media network.
In 2015 he launched the Official YouTube Chart and in 2016 he launched Spotify's first ever Streaming Chart. In 2026 he became a certified artist manager through the Music Managers Forum. He has contributed to campaigns for artists including Dua Lipa, Ed Sheeran, Anne Marie, George Ezra, Pink and Rag'n'Bone Man.
Two core services. Artist Development is 1:1 strategic guidance with Mark Adams covering brand identity, release strategy, audience building, industry positioning and long-term career planning.
Digital Marketing covers Spotify growth campaigns, Meta and TikTok advertising and YouTube growth - managed campaigns built around your release schedule by specialists who understand music, not just platforms.
Blinding Talent is a UK-based consultancy founded in Reigate, Surrey. We work with artists across the UK, North America, Europe and Australia. All strategy calls and artist development sessions are conducted remotely by video or phone.
Apply at blindingtalent.com/apply. Tell us about your music, your release plans and your growth ambitions - we review every application personally and come back to you within 3 working days.
We work with a select number of artists at any one time, so the application is how we work out whether there's a strong fit on both sides.
Book a free 30-minute strategy call - a conversation about where you are and where you want to go. No obligation, no pitch, but you do need a meet a minimum criteria.
or apply to the roster → apply
