With the music industry evolving into a more digital space every day, distributing your music releases online (and comprehensively at that) is an essential step for any artist - whether that’s your single, EP, or album, it’s all important. But how do you get your music on Spotify? And what is the most beneficial route for an independent artist or DIY artist? Which is best for those more established?
Continue reading below to find out.
WHAT IS DIGITAL MUSIC DISTRIBUTION?
A music distributor is a company or service that helps musicians get their music into the marketplace and streaming platforms. If you're looking to increase streams and generate revenue from your music, a music distribution service will ensure your tracks are available on various digital service providers (DSPs) like Spotify, Apple Music, and Tidal. For musicians aiming to grow their fanbase and focus on music marketing, these digital distributors can also upload your music to social media platforms like TikTok, Instagram Stories, and Facebook.
WHY USE A MUSIC DISTRIBUTOR?
Aside from the obvious benefits above, there are many additional core advantages of utilising a music distribution platform:
1) Licensing and Royalties:
Music distributors play a key role in managing music licensing, ensuring that proper agreements are in place for the legal use of tracks. In addition to licensing, many digital music distributors provide tools to track sales and streaming data, giving artists valuable insights without the need to sift through complex reports. Additionally, some distributors handle the collection and distribution of royalties, sending payments directly to artists and record labels. This streamlines the process and removes administrative responsibilities from the artist.
2) Metadata Management:
Digital music distribution services must ensure that all track metadata is accurately formatted and submitted to streaming platforms like Spotify and Apple Music. This includes key details such as song titles, album titles, release dates, and the names of artists and collaborators. Properly formatted metadata guarantees that each track is correctly credited, easy to search, and is consistent across all digital streaming platforms (DSPs), enhancing discoverability and artist visibility.
3) Music Promotion Services and Music Marketing Tools
Many music distribution services offer promotional tools to help artists increase their visibility and grow their audience. These services can include playlist pitching, social media promotion, and comprehensive marketing campaigns. While these features can be highly effective, they often come at a higher price point and are frequently tailored to more established or high-profile artists.
CHOOSING THE RIGHT MUSIC DISTRIBUTOR:
When selecting the right music distribution service, each individual artist must evaluate the unique features, pricing models, and services offered by each digital music distributor. While emerging artists may benefit from affordable, basic distribution options, others—especially those with larger fanbases—might prefer distributors that also offer premium services like music marketing tools (e.g. marketing campaigns and playlist pitching). The best choice will depend on an artist's career stage, budget, and specific goals.
Read below to see the pros and cons of the best top 10 music distributors:
1. UnitedMasters (US, 2017)
UnitedMasters is a music distribution platform that caters to independent artists by providing them with tools to distribute, promote, and monetize their music. Ranging from ‘DEBUT’, ‘DEBUT+’, ‘SELECT’, and ‘PARTNER’ plans, these vary from free, paid, to invite-only, with a load of different features in between.
Visit UnitedMasters’ website to view their distribution plans in full detail.
Pros:
- Revenue Options: Offers different plans where artists keep 90 - 100% of their royalties.
- Access to Brand Partnerships: Unique opportunities for artists to connect with brands like the NBA, ESPN, and others, helping them reach new audiences and secure sync deals.
- User-Friendly Interface: With their simple and intuitive platform, UnitedMasters makes it easy for artists to upload and manage their music.
- Integrated Marketing Tools: Provides promotional tools and insights to help artists grow their fanbase, including data analytics, social media promotion, and audience engagement features.
- Mobile App: Includes an accompanying fully functional mobile app that allows artists to manage their music distribution and track performance on the go.
- Focus on Independent Artists: Emphasizes artist independence and control, with resources designed to help artists build sustainable careers without needing a traditional record label.
- Split Payments: Allows artists to easily split royalties with collaborators, making it straightforward to manage multiple contributors.
Cons:
- Potentially Limited Reach: While UnitedMasters distributes to major platforms, its reach may be slightly narrower compared to more established distributors.
- Higher Fees for Full Earnings: To retain 100% of royalties, artists must subscribe to either the DEBUT+ or SELECT membership which comes with a yearly fee.
- Customer Service: Some users report slow or unresponsive customer support, which can be problematic when in need of help.
- Data and Analytics: While UnitedMasters offers analytics, other distributors may offer more comprehensive insights.
- Overall, UnitedMasters is an appealing choice for independent artists, especially when considering their range of plans, additional app support, and future partnership opportunities. However, it may not be suitable for smaller artists who aren’t yet able to reap the potential advanced benefits at a premium cost.
2. Symphonic (US, 2006)
Symphonic is a digital music distribution platform that provides services to independent artists, labels, and managers. They offer 2 different distribution plans (‘Starter’ and ‘Partner’) which are tailored to the varying degrees of each artist’s career, offering basic and more advanced features.
Pros:
- Comprehensive Distribution Network: Symphonic distributes music to a wide range of streaming services, digital stores, and social media platforms globally, ensuring broad reach.
- Flexible Pricing Options: Offers various pricing models, including flat-fee and revenue-sharing options, to accommodate different needs and budgets.
- Advanced Analytics: Provides detailed analytics and reporting tools to help artists and labels track their performance and understand their audience better.
- Label Services: Includes additional services like marketing and promotion, playlist pitching, and sync licensing, which can be beneficial for labels and serious independent artists.
- Dedicated Support: They can provide dedicated account managers and personalised support which can be helpful for navigating the distribution process and resolving issues.
Cons:
- Higher Costs: Symphonic can potentially become more expensive compared to some competitors, especially if opting for additional features or services beyond basic distribution.
- Less User-Friendly Interface: Some users find the platform’s interface less intuitive than other distributors.
- No Free Options: Unlike other distributors, Symphonic does not offer a free tier, which may be a barrier for emerging artists or those with limited budgets.
- Customer Service: While generally offering dedicated support, there are occasional reports of slow response times or less satisfactory customer service experiences.
Overall, Symphonic is a robust choice for independent artists and labels seeking a comprehensive distribution network and additional services like publishing administration and marketing support. It’s well-suited for those who need advanced features and personalised support but might be less ideal for artists looking for a more straightforward, budget-friendly distribution solution.
3. TuneCore (US, 2005)
TuneCore is a prominent digital music distribution service that helps artists and labels distribute their music to various streaming platforms and digital stores. TuneCore also offers different tiers for different suitabilities, ranging from their ‘NEW ARTIST, ‘RISING ARTIST’, ‘BREAKOUT ARTIST’, and ‘PROFESSIONAL’ plans.
Pros:
- Wide Distribution Network: TuneCore distributes music to major DSPs including Spotify, Apple Music, and Amazon Music.
- Keep 100% of Royalties: Artists retain all of their earnings from sales and streams, with no commission taken by TuneCore.
- Flexible Pricing Plans: TuneCore offers various pricing plans, including single and album distribution options, which can be tailored to different needs and budgets.
- Publishing Administration: TuneCore provides music publishing administration services, helping artists collect royalties from performance, mechanical, and sync licensing globally.
- Comprehensive Analytics: Provides detailed sales and streaming analytics to help artists track their performance and understand their audience.
- Customer Support: Generally offers good customer service, with support available via email and, in some cases, phone.
- Global Reach: Ensures a broad global distribution network, which can be beneficial for artists seeking international exposure.
Cons:
- Upfront Costs: TuneCore requires an upfront payment for distribution to DSPs, with separate fees for singles and albums.
- Annual Renewal Fees: Charges annual renewal fees to keep music active on platforms, which may add up over time, especially for artists with infrequent releases.
- Limited Free Services: Free distribution to social media platforms only, not DSPs. This may be a barrier for emerging artists with limited budgets.
- Less Emphasis on Marketing: While TuneCore provides distribution and analytics, it offers fewer built-in marketing and promotional tools compared to some other platforms.
In summary, TuneCore is a strong choice for artists and labels seeking a comprehensive distribution network and advanced features like publishing administration and detailed analytics. However, its upfront costs, annual renewal fees, and additional charges for extra services may be a drawback for artists with smaller budgets or infrequent releases.
4. CD Baby (US, 1998)
CD Baby is an independent music distributor, offering a range of services from digital and physical distribution, YouTube monetisation, and marketing tools.
Pros:
- Comprehensive Distribution: CD Baby provides broad exposure for artists through offering both digital (major streaming platforms) and physical distribution (CDs and vinyl).
- Global Royalty Collection: Ensures artists get paid from all possible sources by collecting various types of royalties (inc. performance, mechanical, and sync royalties).
- YouTube Monetisation: CD Baby helps artists monetize their music on YouTube by collecting ad revenue from videos that use their music, even if uploaded by others.
- Sync Licensing Opportunities: Assists with sync licensing, helping artists get their music placed in TV shows, movies, commercials, and video games, providing additional revenue and exposure.
- Established Reputation: As one of the oldest and most established independent distribution platforms, CD Baby has a strong reputation and trusted relationships with digital platforms and other industry players.
- Artist Support and Resources: CD Baby offers dedicated artist support and a wealth of educational resources, helping artists navigate the music business and distribution process.
Cons:
- Upfront Fees Per Release: CD Baby charges an upfront fee per release (single, album, or EP), which can add up for artists with frequent releases or those on a tight budget.
- Commission on Royalties: Unlike some competitors, CD Baby takes a percentage of the royalties earned from sales and streams, which reduces the overall earnings for the artist.
- No Unlimited Plan: CD Baby does not offer an unlimited distribution plan, meaning artists pay per release rather than having the option of a flat annual fee for unlimited uploads.
- Limited Control Over Metadata: Some artists have reported limited control over their music’s metadata and release details, which can affect how their music is presented on various platforms.
To summarise, CD Baby is a robust and reliable choice for independent musicians seeking comprehensive distribution services, including both digital and physical formats. However, the upfront fees and commission on royalties may be drawbacks for artists who release music frequently or simply prefer a flat-fee structure.
5. AWAL (UK, 1997)
AWAL (Artists Without A Label) is a music distribution service that offers various tools and services for independent artists and labels. They offer 3 different tiers: ‘AWAL Core’, ‘AWAL+’, and ‘AWAL Recordings’, all of which are suitable for different stages of artists’ careers.
Pros:
- No Upfront Fees: Unlike many distribution services, AWAL does not require upfront fees for distribution, making it accessible for emerging artists with limited budgets.
- Keep 100% of Royalties: Artists retain all their royalties from sales and streams, with AWAL taking a percentage of revenue instead of upfront costs.
- Comprehensive Services: Provides a range of services beyond distribution, including marketing, playlist pitching, and sync licensing opportunities.
- Advanced Analytics: Offers detailed analytics and reporting tools to help artists track their performance and gain insights into their audience.
- Global Reach: Distributes music to a wide range of digital stores and streaming platforms globally, ensuring broad exposure.
- Dedicated Support: Provides personalised support and account management, helping artists navigate the complexities of the music industry.
- Label Services: Offers additional resources for artists looking to develop their career, including access to industry experts and promotional tools.
Cons:
- Revenue Share Model: AWAL operates on a revenue share basis which may be higher than an upfront flat fee.
- Selective Onboarding: AWAL is more selective about which artists they accept, focusing on those with a proven track record or significant potential, which may exclude less established or independent artists.
- Less Transparency in Revenue Split: The specifics of the revenue split and additional fees might not always be clear or straightforward, which can create uncertainty for some users.
- Less Focus on DIY Artists: AWAL’s services are often geared towards artists who are looking for more extensive support and industry connections, which might not align with the needs of DIY musicians who prefer a more hands-on approach.
Overall, AWAL offers a robust distribution service with no upfront costs, advanced analytics, and additional support services, making it an attractive option for artists seeking comprehensive support and global reach. However, its revenue share model and selective onboarding process might not be ideal for all artists, particularly emerging artists looking for a free or flat-fee distribution option. It is particularly suited for artists who are looking for more personalised support and have the potential to benefit from industry connections and promotional resources.
6. LANDR
LANDR is a music distribution and mastering platform that provides tools for independent artists to distribute their music to various digital platforms. LANDR also acts as more of a one-stop shop for helping bedroom producers/musicians get their music out into the world. It has three main tiers (‘Distribution Basic’, ‘Distribution Pro’ and ‘Studio Essentials’) to accommodate different needs and budgets, ranging from £23.99 to £99/year.
Pros:
- Integrated Mastering and Distribution: LANDR offers both music distribution and automated mastering services, allowing artists to manage both aspects from a single platform.
- User-Friendly Interface: The platform is known for its intuitive and easy-to-navigate interface, making it accessible for artists of all experience levels.
- Flat-Fee Distribution: Provides distribution with a flat annual fee, meaning no commission is taken from royalties, allowing artists to keep 100% of their earnings.
- Wide Distribution Network: Distributes music to a broad range of streaming services and digital stores, including major platforms like Spotify, Apple Music, and Amazon Music.
- Global Reach: Ensures music is available to a global audience, expanding artists' reach and potential listener base
- Additional Tools: Offers promotional tools and analytics to help artists track their performance and engage with their audience effectively.
- Customisable Plans: Provides various pricing plans that cater to different needs, including options for single releases and unlimited distribution.
Cons:
- Additional Costs for Mastering: While LANDR’s mastering service is integrated, high-quality or advanced mastering options can come with additional costs beyond the basic distribution fee.
- Customer Support: Some users have reported limited customer support options, which can be problematic if issues arise during distribution or mastering.
- Less Focus on Advanced Features: Compared to competitors, LANDR may offer fewer advanced marketing or promotional features, potentially limiting visibility and growth opportunities for some artists.
- No Free Options: LANDR does not provide a free distribution plan, which might be a barrier for emerging artists or those on a tight budget.
In summary, LANDR offers a convenient and integrated solution for music distribution and mastering with a user-friendly interface and flat-fee pricing model. It’s particularly suited for artists who value simplicity and integration, and are looking for an all-in-one platform. However, additional costs for advanced mastering options, limited customer support, and fewer promotional features might be drawbacks for those seeking a more comprehensive distribution and marketing experience.
7. ONErpm (US, 2010)
ONErpm is a music distribution platform that helps artists get their music onto various streaming services and digital stores. ONErpm offers a 3-tiered system, details of which can be found here.
Pros:
Global Distribution: ONErpm provides access to a wide range of digital stores and streaming platforms worldwide, increasing each artist’s potential reach.
User-Friendly Interface: The platform offers a straightforward and intuitive interface for managing your releases and tracking performance.
Marketing and Promotion Tools: Provides various tools for marketing and promoting your music, including social media integrations and promotional opportunities.
Flexible Pricing: ONErpm often offers different pricing plans, including options with no upfront fees, which can be advantageous for independent artists.
Analytics and Reporting: The platform provides detailed analytics and reporting, helping artists track their sales, streams, and audience demographics.
Cons:
- Service Fees: ONErpm takes a commission from your earnings, which can be a drawback if you’re looking to maximize your revenue.
- Customer Support: Some users have reported that customer support can be slow or less responsive, which might be a concern if you encounter issues.
- Limited Services for Free Users: If you choose a free plan or lower-tier option, you might have limited access to certain features or promotional tools.
Overall, ONErpm can be a powerful tool for distributing music and reaching a global audience, but it’s important to weigh the costs and benefits to ensure it aligns with your needs as an artist.
8. Amuse (Sweden, 2015)
Amuse is a music distribution service that helps artists get their music onto streaming platforms and digital stores. Amuse offers unlimited distribution for an annual fee - either $19.99 on their ‘Boost’ plan or $59.99 on their ‘Pro’ plan. Typically, this feature is seen as an upgrade with other distributors, which sets Amuse apart.
Pros:
- Distribution Options: Amuse offers 2 different tiers, allowing artists to pick which plan works better for them financially
- Royalty Collection: Artists receive 100% of their royalties, which is particularly beneficial for those using the free distribution plan.
- Global Reach: Amuse distributes music to a wide range of streaming platforms and digital stores worldwide, expanding your music's potential audience.
- User-Friendly Interface: The platform is known for its intuitive and easy-to-navigate interface, simplifying the process of uploading and managing music.
- Promotional Tools: Amuse provides tools and resources for promoting your music, including access to playlist placements and marketing opportunities.
- Artist Dashboard: The dashboard offers detailed analytics and performance tracking to help artists monitor their music’s success.
Cons:
- Upgrade Costs: For access to additional features, faster support, and more control, you may need to upgrade plans, which may not be ideal for every artist
- Customer Support: Some users have reported slower or less responsive customer support, particularly with the free plan, which can be frustrating if you encounter issues.
- Delayed Payments: There have been occasional reports of delays in payment processing or issues with royalty payments, which may affect your cash flow.
Overall, Amuse offers a cost-effective way for artists to distribute their music, with 100% royalty retention.
However, the trade-offs in support and features may be a consideration depending on each artist’s individual needs.
9. Distrokid: (US, 2013)
DistroKid is perhaps one of the most popular music distributors. Known for its ease, simplicity, affordability, and speed, artists can get their music onto major platforms quickly.
Pros:
- Affordable Pricing: Offers a low annual fee for unlimited song uploads, making it cost-effective for artists who release music frequently.
- Fast Distribution: Known for quick turnaround times, getting music onto major streaming platforms and stores rapidly.
- Global Reach: Distributes music to an array of streaming services, social media platforms, and digital stores globally.
- 100% Royalty Retention: Artists retain all of their earnings, with no commission taken by DistroKid.
- User-Friendly Interface: The platform is simple to navigate, making it easy for artists of all experience levels to upload and manage their music.
- Instantaneous Updates: Artists can instantly update or correct their releases after distribution, a feature that is not always available with other platforms.
- Good Reputation: Generally well-regarded in the indie music community for reliability and value.
Cons:
- No Free Plan: DistroKid doesn't offer a free tier, requiring an annual subscription to use the service.
- Annual Fee Structure: While affordable, the annual subscription means artists must pay regularly to keep their music available on platforms, which might not be ideal for artists who release music infrequently.
- Customer Support: Some users report difficulties in getting timely help from customer service, which can be a significant drawback when issues arise.
- No Advanced Marketing Tools: Unlike some competitors, DistroKid doesn't offer extensive promotional tools or services, which might limit an artist's marketing reach.
Overall, DistroKid is a highly efficient and cost-effective platform for independent artists, especially those looking to release music frequently. However, its lack of advanced features and occasional customer service issues may be drawbacks for some musicians.
10. Ditto Music (UK, 2005):
Ditto Music’s services are designed to empower independent artists by providing them with the tools they need to distribute, promote, and earn money from their music globally, while retaining full control over their rights. They have two distribution plans: their ‘Starter’ plan at £19/year and their ‘Pro’ plan at £59/year.
Pros:
- Global Reach: Ditto distributes music to a wide range of platforms worldwide, including major streaming services, social media platforms, and digital stores.
- No Commission on Royalties: Artists keep 100% of their royalties, which can be appealing compared to distributors that take a percentage.
- Affordable Pricing: Offers various pricing plans, including annual subscriptions that are relatively affordable, especially for independent artists.
- Label Services: Ditto provides additional services like marketing, playlist pitching, and promotional tools to help artists gain more exposure.
- Good Support for Independent Artists: Focuses on supporting indie artists with resources, educational content, and tailored services.
Cons:
- Customer Service Issues: Some users report slow or unresponsive customer support, and some artists have reported issues with delayed payments.
- Limited Customisation: The platform might lack advanced customisation options or detailed analytics that some artists or labels may need.
- Annual Fees: While the pricing is competitive, the annual fee structure means artists must continually pay to keep their music live on platforms, which might be a drawback for artists who release music infrequently.
- No Free Plan: Unlike some competitors, Ditto doesn't offer a free distribution option, which could be a barrier for some emerging artists.
Overall, Ditto Music is a solid choice for independent artists looking for affordable and straightforward music distribution, but it may not offer the depth of services or customer support some users require.
