Mark Adams

Music Industry Veteran (20+ Years), Podcaster, Panelist and previously Director of Music Programming across Box and Channel 4.

AI Usage In The Music Industry

highly experienced in ai and passionate about it's practical application in music marketing and fan growth

D2F & Superfan Engagement

a music week marketing judge deeply knowledgable about the use of CRMs, automation and audience development

Social Media & Viral Content

experienced broadcaster who has helped create viral content with global artists like Ed Sheeran and Dua Lipa

Mark became a well-known and respected figure as Music Industry Tastemaker at The Box/Channel 4, helping to break global A List talent including Justin Bieber, Dua Lipa and Ed Sheeran over a 20 year tenure as well as working directly with YouTube and Spotify.

He has featured on ITV, BBC and Channel 4 alongside notable panel discussions for CMU (The Great Escape), DITTO (Meet The Music Industry) and BPI (Liverpool Sound City). As an executive level leader in radio, tv and broadcast, with a deep passion for technology, he is able to cover a comprehensive range of key music industry subjects from Content Creation to Audience Development through to Artist Well-being and Artificial Intelligence (AI).

He is a well regarded brand and marketing expert within the industry, and has been featured by BPI, AIM, CMU and Music Week, where his podcast 'The Blinding Talent Music Industry Podcast' was recognised as one of the best new podcasts in the business featuring top industry executives talent from Colin Barlow (Sony/RCA) and Sol Parker (Wasserman) through to Vanessa Warwick (MTV) and Rich Castillo (Sony/UMG).

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