RaRa - Sweet Hurricane(Case Study) - Press

Campaign: Music Press & PR

Date: July 2024

"The highlight is RaRa’s exquisitely delivered vocal performance, marked by deep authenticity and raw emotion, and complemented by memorable, evocative wordplay."
Wonderland
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Our Aim:

We have worked with RaRa on the release of multiple singles including, but not limited to, 'Sweet Hurricane'.

Our objective was to establish RaRa as an industry force to be reckoned with by securing key coverage with multiple music press outlets, as well as cementing her online presence further.

The campaign was a success and included many playlists and features including:

Earmilk
Clout
Wonderland Big
FLEX
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Lock
Magnetic
Music crowns

Audience Reach

15 +

Articles

70 avg

Domain Authority

500 k

Campaign Reach
"RaRa showcases her soulful vocal prowess reminiscent of 1960s divas such as Aretha Franklin, Dusty Springfield, and Whitney Houston."
EARMILK
"The rich, vintage tone of her sound and her electric charisma and energy makes for an enthralling listening experience that feels as timeless as it does captivating, and ushers in a truly exciting new era for the artist."
CLOUT