Paid advertising is one of the most powerful tools available to an independent artist - when it's done correctly. When it's done incorrectly, which is most of the time artists try to run their own ads, it's one of the most efficient ways to spend money and see very little in return.
The gap between those two outcomes is almost never about budget. It's about structure, targeting, creative, objectives and having a strategy that extends beyond the single campaign.
We run digital advertising campaigns built around your music, your audience and your goals - campaigns that get smarter as your audience data grows.
Why most artist ad campaigns underperform
Our job is to remove this from your plate entirely.
The most powerful audience-building tool for artists. We target listeners by taste, behaviour and interest - and retarget people who already love your music.
TikTok campaigns that feel like content, not ads. These campaigns are built to earn engagement and growth on its own terms. Available in the Breakthrough tier.
Reach listeners directly on the platform where they're already consuming music. Particularly effective around release windows. Available in the Breakthrough tier.
Every campaign starts with audience research, then builds structures that include both new audience acquisition and retargeting.
We optimise continuously and report clearly on what's working. Your ad spend goes directly to the platforms with no mark-up.
Meta advertising can be highly effective when campaigns are properly structured - with the right objectives, targeting and creative.
Boosted posts, broad targeting and no retargeting strategy are the typical culprits behind poor results. A professionally managed campaign typically delivers significantly better results for the same spend.
We recommend a minimum of £300–£600 per month for the Rising advertising tier, and £600–£1,800 per month for Breakthrough.
All ad spend is budgeted separately from our management fee and goes directly to the platforms with no mark-up.
Boosting a post gives very limited control over objectives, targeting and optimisation.
Running a proper campaign through Ads Manager allows specific objectives, detailed custom audiences, retargeting and continuous optimisation - typically with significantly better results for the same spend.
Most campaigns show meaningful data within two to four weeks, improving as optimisation continues.
We recommend a minimum quarter to see the full picture, as audience-building campaigns compound over time.
